Brandbook | Dantava

Brand book is a “Bible” of the brand, which built up a collection of detailed information on the development of the brand, from the foundations of philosophy and positioning to key constants of identification and the smallest details about building each of elements corporate identity.

Namely the brand book helps to structure and organize all the information about the brand. Using the brand book, can help to develop a set of recommendations to maintain the unity of brand and integrity of the image at all meetings brand with a target audience (e.g. the envelope, card, video).

Brand book development is a complex process in which take part some diverse specialists like marketer, art director, designer, imposer, copywriter and other.
Brandbook can vary the structure and the amount of information depending on the needs of each individual client.
Usually there are two types of brand book (for the company or for a particular product). The type depends on the volume and structure of the building.
The corporate brand book is focused on the systematization of all the materials of the company.
It includes rules on the usage of elements of corporate identity, includes information about the range of services offered by the company and information about offices and activities of this company.
Development of a brand book for product mainly includes brand description (information about the company located on the insert). Brand book also includes information by application of branding on the product packaging and promotional materials, standards of the brand and sub-brand, their ratio and design.

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structure of brand book

If you order service to create a brand book (actually, a set of various documentation to promote the brand) is very important to understand the difference between these three components.
The brand book is a description of the values and philosophy of the brand, a way to convey this to consumers.

It is intended for the employees of the company, who engaged in the promotion of the brand on the market (brand managers, etc.)
The guideline is a technical document. It includes the rules of image and placement of elements of corporate identity on various types of products (blanks, souvenirs, clothing, transport, etc.). It is intended for employees of the marketing, advertising and printing departments of the company or (if one of the divisions is absent) for ad agencies.
Cut guide is the technical documentation for the technologies that create complex elements of corporate identity, such as advertising, interiors and exterior buildings, websites, etc.. Cut guide is intended for employees who are removed from the central office (for companies that have branches), as well as for contractors, who performing the work that described in the cut guide.
The service to develop a brand book implies base-creating a corporate identity and passport by standards (guideline) for using this style in the print and electronic products.

For base part of a brand book we offer a several packages of services (see table below) that differ in composition of elements, time and cost of work, accordingly.

The content of cut guide and ideological part of the brand book is discussed with each customer individually, taking into account the specifics of his company.

CONTENTS OF BRAND BOOK (depending on the range of services chosen)
	Base	Standard	Extended	Total
Elements of corporate identity and business documentation
Logo	+	+	+	+
Brand colors	+	+	+	+
Forms	+	+	+	+
Visiting card	+	+	+	+
Envelope	+	+	+	+
Folder for documents	–	+	+	+
CD and DVD	–	+	+	+
Image production and souvenirs
Badge	–	+	+	+
Sticker	–	+	+	+
Package	–	+	+	+
Tableware (mugs, glasses, dish, cup and saucer)	–	+	+	+
Lighter	–	+	+	+
Handle	–	+	+	+
Ashtray	–	–	+	+
Trinket	–	–	+	+
Pocket calendar	–	–	+	+
Wall calendars	–	–	+	+
Notebook	–	–	+	+
Business card holder	–	–	+	+
Diary	–	–	+	+
Clothing and uniforms (baseball cap, suit, suit, shirt, etc.)	–	–	+	+
Table flag	–	–	+	+
Banner	–	–	+	+
Logo (sticker on the mobile phone)	–	–	+	+
Telephone plastic card	–	–	+	+
Outdoor advertising and POS materials
Plaque at the entrance	–	–	+	+
Street indexes	–	–	+	+
Billboard	–	–	–	+
Firewall (poster that is placed on walls of houses)	–	–	–	+
Stela	–	–	–	+
Padding	–	–	–	+
Signboard	–	–	–	+
Pillar	–	–	–	+
Light-box	–	–	–	+
Suspension from the ceiling of a trading hall (Mobile)	–	–	–	+
Promotional stands	–	–	–	+
Name Plates	–	–	–	+
Internal pointers (information and navigation)	–	–	–	+
Interior and exterior point of sale	–	–	–	+
Registration (decoration) of vehicles
Assenger car	–	–	+	+
Van	–	–	–	+
Truck	–	–	–	+
Terms	Base for 10 days	Standard for 12 days	Extended for 14 days	Total for 25 days

cost of brandbook

The cost services of brand book development depend on the amount of work (see table above), depending on the specificity of brand, features of work and communication with the customer and that`s why, as a rule, will be specified by the individual.

Specialists of branding agency have unique experience in developing strategic vision. They offer extremely effective branding solutions that will help create and maintain a favorable brand image.