Every brand is constantly changing, due development of and changes in market conditions, changes in consumer preferences and competitor activity. The result of the internal changes of the brand is the change in appearance.
Rebranding is not only a process of changing the appearance. In the first place, rebranding is ideology, which reflects a fundamental, qualitative changes in the values of the brand, in the company’s strategy. However, if the changes are only partial or total change regarding the attributes of the external communication of the brand, the result will be named restyling.
Any company or product is required updates, if you want to increase customer loyalty, improve brand uniqueness or expand its target audience.
Components of branding (which can be used in combination or separately) can be renaming (changing the name of the brand) and positioning (changing your primary the message of the brand).
Successful rebranding can help attract new customers, strengthen the loyalty of existing ones, and achieve a new level of development.