The first mention of kvass belongs to the period of the reign of the Vladimir the Great, grand prince of Kiev. Today, like many centuries ago, malty kvass is a natural product and produced by fermentation grains of barley and rye.
Design includes symbols in pre-Christian times. The central place is given a key element of corporate identity, the character Danila, who drawn by artists Studios.
During developing design labels we were inspired by the art of Kievan Rus’. The label is author illustration, reminiscent of the chronicles miniatures. For writing the name was used the traditional Cyrillic typography.
Long-term success on the market, demonstrates the relevance of and full compliance with the consumer’s changing expectations of the brand.