Design for wines with pronounced national character is a special task. Especially for Georgian wines destined for the American and European markets. Considering the fact, that in Georgia for centuries, wine production was the basis of the wealth of the country and part of the spiritual culture of the people.
In working on this project was important to find something that is able to interest the consumer of the product.
The most difficult thing in this project was to observe the fine line between ethnic elements in design and information part, intelligible to the Western consumer.
The key element of the labels is picture items of Georgian winemaking culture. These elements are a central part of the label, which immediately attracted the attention of the consumer. The elements provide the main communication is wine made in a country with ancient and rich tradition of winemaking.
